Thursday, September 26, 2013

Logo


      Creating my logo I knew that I wanted to use the word “revolution” and focus on a fitness logo. My goal was to make this logo look masculine. When doing my sketches I focused on weights, muscles, running, and biking. When I chose the sketch, I liked this one because it reminded me of someone overcoming an obstacle. I stuck with the masculine theme when choosing my colors as well



The creative thinking skills and ideas I used were stereotypes in fitness. When someone hears a fitness center, they think of muscles, and barbells, weights, and the heart. I was able to use these ideas to help me generate a logo. I had to think out of the box when it came to this design, because many ideas that I had would not come out the way that I had planned.
In the creation of my logo, I learned two things. First off, I was more creative than I thought! Secondly, however, it did not come easy! I originally thought that sketching would only take me a few minutes, but after about 5 minutes I had one sketch drawn, and no more ideas. This was a difficult process that took me a long time!

Something that I learned from the videos and the text was that label making is a very difficult art form. The process is extremely complex, and it is important to incorporate the elements of art. It takes a lot of time to get this process right. Many sketches need to be done before the final product can come together. The designers must go through a lot of hard work to get all of the details correct.

Tuesday, September 24, 2013

Albright-Knox Art Gallery Visit


During my visit to the Alright-Knox Art Gallery in Buffalo, I was impacted by many artworks, felt a connection with many, and found quite a few pieces that I wanted to know more about.

 
A.   The artworks that made the biggest impact on me were:

 
Angela Bulloch (Canadian, 1966)

Chain A 5:1:56:7, 2001

waxed birchwood, printed aluminum panel, white glass, diffusion foil, glass, cables, RGB lighting systems, five DMX Boxes, one Black Box

overall: 19 5/8 x 118 1/8 x 19 5/8 inches (49.8475 x 300.0375 x 49.8475 cm)





I was very impacted by this work of art, because I was not impressed! I was unable to see the complexity behind this work. When imagining art that would be on display in an Art Gallery, this was not what I had in mind. Art can be very simple, or very intricate and complex, but I felt that it was something that I could have constructed myself at home.


John Pfahl (American, 1939)

View from the Bone Marrow Transplant Unit (#4), 1993-2003

 chromogenic color print, 1/6

 

I was very impacted by this artwork for two reasons. First off, I have someone in my life who needs a bone marrow transplant, and this represents the sacrafice that a donor has to go through. It is a long, hard, and often miserable process. I have a friend who donated their marrow, and many days were spent looking out the window, but not getting up due to the need for rest and recovery because of how taxing it can be on the body. This picture to me described sacrafice.





2. The artworks I feel a connection with both are acrylic on canvas, and I felt a connection because I just painted with acrylic paints last week:


Peter Sedgley (British, 1930)

Polarity, 1966

 acrylic on canvas

support: 72 x 72" (182.88 x 182.88 cm.)

Gift of Seymour H. Knox, Jr., 1968



I was in awe with this picture when I saw it. I kept walking back, then walking up closely, because I could not believe that this was done with acrylic paint. After using acrylic paint last week, I was able to see how it can be difficult to just make a circle! This artist made multiple circles. It looks aribrushed, and the details down to the dark background are very solid colors.


Julio Le Parc (Argentine, 1928)

Serie 14 No. 2, 1970

 acrylic on canvas

overall: 68 1/8 x 68 1/8 x 1 7/8 inches (173.04 x 173.04 x 4.76 cm)


In contrast with Peter Sedgleys "Polarity" I was not as impressed with this painting. In the pink, you are able to see the stroke lines. In a way, I am able to connect more with this artist, because I know that it is difficult to get uniform strokes all throughout a painting. Every other ring and color looks perfect, but immidiately I noticed that the pinks had stroke lines. I know that no one is perfect, but it is something that I would correct before putting the work on display.





3. The artworks that I would like to know more about are:


Karl Gerstner (Swiss, 1930)

Lens Picture No. 15, 1964

 Plexiglas lens mounted on painted Formica

overall: 28 3/8 x 28 13/16 x 7 1/4" (72.07 x 73.18 x 18.41 cm.)
 



This artwork changed as you moved, and had reflective qualities. I was confused as to how the artist put this work together, and made it look so flawless. I would love to understand how something like this is made, because I find these constructive styles very intriguing.




Jean-Pierre Yvaral (French, 1934–2002)

Acceleration #15, Series B, 1962

 vinyl cords and painted wood

overall: 24 1/4 x 23 1/2 x 3 1/4" (61.59 x 59.69 x 8.25 cm.)



Along with the previous picture, I was very amazed as saw this picture "in action." As the viewer moves, so do the lines on the picture. The picture was done in layers, and lines on the glass contributed to this artwork. When looking up close, it was very interesting to see the way that the piece of art was actually just a series of line, and through a certain construction the movement took place. I would love to learn more about how something like this is created. It seemed relatively simple once I saw it constructed!



 


Wednesday, September 18, 2013

Module 4








1. Creating the value scale, and the color wheel was a learning process! I came across a few challenges among the way as well, so overall I enjoyed it because I was taught a lot. Making the color wheel was really fun for me because I love to paint, and forgot how much I enjoy it until I had to do it for this project. It was almost theraputic in a way!  

2. I really enjoy working with paint. I loved how smooth this paint was on the paper, and was able to see all of the different color combinations that could be created using just these three colors. I was able to experiment and test to see what a small amount of paint could do to the color that I was creating.

3. The most important discovery for me was that creating the value scale, as well as making black paint are both difficult! Making the darker few boxes, and the lighter boxes both were very easy but when I got to the middle the shades were all starting to look the same. As far as making black from the colors, I tried and tried before I got the color correct. It took me about 25 minutes to finally get the ratio down because it was in a shade of brown which is what we were trying to avoid!

4. I loved these videos because they were short, sweet, and got right to the point. Videos lose my attention very quickly so I enjoyed the length of the videos. Because they were short I was able to watch them multiple times to help along the way. They were helpful with how to create black. That section in the color wheel video is what I watched the most. 

Wednesday, September 11, 2013

Photo Project

Creating this slideshow was a new, and fun experience overall. Working with PhotBucket was quite a challenge however. It is a site that I had never used before this project was assigned, so working out all of the fine tuning got frustrated from time to time.
However, I loved the hands-on aspect about learning the elements and principles of design. They are all things that I had heard of previously, but now being able to point them out in everyday life is exciting. I loved using my animals, siblings, great views in my life, and objects around the house in order to make this project. It made me be able to see the objects in a new way that I may not have noticed before.


http://s1366.photobucket.com/user/jacobssr01/library/photo%20project

http://s1366.photobucket.com/user/jacobssr01/slideshow/photo%20project


Tuesday, September 10, 2013

Module 3


1. Describe Color and it's effects on emotions.
Color is a very powerful element that has a lot of effect on emotions that is difficult to control. Color has a great effect on our mood and influence how we feel. We have associations with certain colors depending on our culture, or the life that we have grown up with. In America, for example, red, white, and blue brings emotions with happiness and pride, or sadness due to tragedy or the lost of a loved one. Yellow brings about cheerfulness and sunshine. Color can also add to a work to be more realistic and bring about deeper feelings.
2. What is a theoretical aspect of color that most intrigues/fascinates you? Why?
The theoretical aspect of color that most intrigues me is how colors impact your emotional states. The color red, for example, is said to increase appetite. In addition, red is associated with love, danger, emergencies, etc. Color has a range of psychological and physiological responses depending on the individual.  Color affects mood, and simply looking at a work of art, or something in nature can greatly increase how we are feeling.
3. In the Color video, what made the biggest impact on you in regards to color and it's effects on emotions?
Color is said in the video to be a powerful element, and has to be treated with caution. Color can bring different feelings and symbols as we saw June in the video. She began to get upset with the colors because of the feelings that the dark colors were giving her, which were feelings of violence. Although I do not create works of art, I could really relate to her in regards to clothing. Often times I dress the way I am feeling, without even noticing it. When I realize that I am dressed in all black, for example, I will get upset with myself for the misery that I am associating myself with.
4. In the Feelings video, what made the biggest impact on you in regards to color and it's effects on emotions? 
In the biggest thing that stuck out to me were Goyas paintings. You could immediately feel the message and feelings portrayed in the paintings. The dark colors could make you feel scared and nervous. The people in the paintings look dark as well. You can feel the violence and misery associated with this painting.

Friday, September 6, 2013

Module 2


1. Aesthetics: Philosophy of Art- Aesthetics is the study of beauty and art. Art does not imply the idea of beauty. They are very different things. In these videos and articles we study the philosophical side of art, and discuss beauty from many different points of view from many famous artists. Ideas of beauty occur through the senses. Plato did not trust many people, and believed they did not know about many things that they spoke about, as he thought philosophers knew more about reality. Aristotle rejected many of these ideas, wrote a book, and analyzed tragedy. He believed that beauty meant order, symmetry, and definiteness. Francis Hutcheson spoke about how there is no aesthetic delight without good, or moral pleasure without good as “beauty and good are one of the same.” He believed that humans had beauty and harmony. In order for an aesthetic response to occur, humans must have some education and knowledge. Kant thought that nature and freedom separated people apart. Moral freedom is made possible by the aesthetic experience because it does not have laws and is brought by imagination. Romanticists thought that art expressed what people were or may become and saw it as a spiritual action as it was a reflection of ideas. They did not think that we needed art any longer and that advances should not occur. Hegel rejected many theories.  Schopenhouer thought that art and the momentums were most essential to art. Although some rejected his ideas, he felt it was a key part to life and represented the will to live.  20th Century Aesthetics was the expression theory, that art is the expression of emotion. Many movements changed the idea of art, and beauty was forgotten in the 60s. Things changed with artists like Andy Warhol. Boxes were being sold as “art” and it made people think about how making an object from everyday life into art. Mainstream culture took over, and music, films, comic, and science fiction are now acknowledged as art. We are surrounded by art even in our television, novels, and many other things that once were viewed as bad art, are now normal.  Aesthetics is linked to society, and art helps with that.

CARTA: Changeux and Ramachandran viewed art in relation to the human brain. Both of the speakers raised questions and points about the connection between art and emotion, and how we react when dealing with certain types of art. Changeux thinks that there is a genetic envelope to art and human aesthetic. This was found with the discovery of tools over two million years ago, as well as the discovery of symmetry. Another discovery was symbolism, and artistic composition with homo-spaiens. He felt that art is “a human production, artifact, used for communication. Uses non-verbal communication of emotional states, and an experience of knowledge with codes. Art has staggering effects on emotion and reason mobilizing conscious and non-conscious processes. Art is a constant revolution. Art is done by the human brain with many different processes. Our brain has many different pathways from the pre-frontal cortex and it allows us to process and view colors, emotions, etc in all different ways.
Ramachandran talked about the science of art. He said that he avoids the word art, but instead they are “visual aesthetics.” He talks about the 8 rules of art. He talks about how perception has to do with judgment. The brain has many different areas for vision, as art works because there are so many areas that process the image. The artist stimulates the brain and distorts the image.

CNN- The brain recognizes aspects of art and illusions are created to make art seem more real. The brain responds in certain ways to lines, for example, as they are traced back all the way to Egyptians, and monkeys too. There are not actually lines in the world outlining each object, but we are able to understand when we see a drawing. Drawing faces are the same way. When we make emoticons, they do not look like real faces, but the brain can find ways to see representations of faces. In regards to color, artists usually play with luminance to give three-dimensional illusions. Our brain does not notice when shadows are not realistically placed, as our brain doesn’t naturally calculate in that way. “There are certain aspects of art that seem universally appealing, regardless of the environment or culture in which you grew up.” Artists work with our brain, and can “hyperactivate” our neurons in order to draw us in to certain aspects of art. More and more studies are being done, and these works of art are being used to learn more and more about the brain.

2. Plato- In Plato’s Republic he said that art is simply is a copy of a copy. Plato did not trust poets because he did not believe that they truly know about what they were talking about. Their role as poets (teachers) were to educate the youth, but they did not know about what reality really was. Plato believes that beauty is an erotic reaction. For example, Plato talks about creating a bed in “The Republic.” Here he explains that making a bed from a picture or another bed is not original art. This “artist” is instead not creating something, but making a copy of a bed that already exists.  I appreciate the fact that Plato questioned, and wanted to find out true meanings for him. This shows that Plato did in fact see the importance of art as well as the potential it had on society to educate. He did not want people to be distracted from what art really is, and he challenged in order to be sure that the feelings we have with art are true and meaningful.

3. Changeux talks greatly about science with his research, and talks a lot about brain development, including how emotions and feelings all work together. I liked the part about the surprise of the brain imaging. He taught that when we are surprised, the prefrontal cortex is activated, and this can also be experienced when new pieces of art are viewed for the first time.
Ramachandran talked about science and art in relation to the brain. He was able to use humor to capture the audience, which is always helpful for long lectures in big groups. He was able to make his point about how human perspective differs and how we are biased toward certain artists and paintings. He showed two different pictures, and mentioned that many are drawn to the first photo because of the artist, when in reality it was the second picture that captured the most artist elements.
4. Aesthetics was mentioned in the video about how it attracts different people to what they think is “beautiful.” Aesthetics is mentioned in the text in regards to how we respond. The overall concept that I understand from the text and readings is that aesthetics can be understood in a different way for all different people. Senses can we aroused and feelings can be felt from different works of art. The same work of art can cause a deep aesthetic experience, and it can do nothing for someone else, again talking about how beauty can be attractive for different people.
“There are certain aspects of art that seem universally appealing, regardless of the environment or culture in which you grew up.” As mentioned in the CNN article, and this is exactly what our text discusses as “The human experience.” This concept explains that we can share different feelings and experiences when we view a work of art regardless of how, where, and when we grew up. Just being human allows you to feel certain emotions and experiences. Beautiful forms in art appeal to many regardless.
5. The article helped out a lot, and the videos completely lost me due to their length. The scientific video however did talk about how the brain is stimulated with different works of art. This helped me to understand why certain works are so appealing to us as human beings. As the Mona Lisa was referenced in the CNN article, the artist purposely painted the mouth in a certain way. The mouth can be seen as smiling depending on how the eyes and brain are looking at her. I must admit that I am by no means a visual learner, so I was able to get a lot more out of reading the article versus the video. I had difficulty understanding the accents as well, so reading the text instead of a lengthy video was very educational.